RV Park and Campground Sector’s only Trade Publication Updates Front Cover of Magazine, Changes Name to Better Market What It Offers to Park Owners
Elkhart, Ind. — Woodall’s Campground Management (WCM) has announced a shift to a new name, Woodall’s Campground Magazine, as it works to better market itself to new park owners/operators that have been entering the outdoor hospitality industry.
A trade publication that focuses on the North American RV park and campground sectors, WCM has also redesigned the front cover of its monthly print publication and created a new logo to better reflect its mission.
“A surprising number of industry people at shows and elsewhere had commented to me personally on how they thought WCM was a reservation systems provider or a campground management company,” said Ben Quiggle, editor of the publication. “Obviously, that’s not what we do. We realized that we needed to help people better understand what we do and how WCM can help them stay informed and connected with the rest of the outdoor hospitality industry.”
Owned by G&G Media, the Woodall’s name has been a presence in the North American RV park and campground sectors since the 1930’s. While still planning to carry on with the Woodall’s name, G&G Media recognizes that the name doesn’t carry as much weight with newer entrants to the outdoor hospitality industry.
The magazine’s new cover, which hadn’t been updated since 2013, includes a new masthead logo which projects a camping scene along with a slogan that better reflects how WCM aims to cover the entire outdoor hospitality industry.
“The new name, logo and cover will hopefully help us better market our brand and, in turn, better support the vendors who advertise with us, the state associations that share their news in our pages and our readers who rely on us to provide up-to-date, accurate news,” noted Quiggle.
About Woodall’s Campground Magazine: Woodall’s Campground Magazine is owned by Elkhart, Ind.-based G&G Media, which also owns RV Business magazine, a trade publication focused on the RV industry. Besides a monthly publication, WCM also operates a website at WOODALLSCM.com that provides up-to-date news on the outdoor hospitality industry five-days-a-week and sends out daily emails with news updates to subscribers. You can subscribe for free to both the print magazine and daily emails by clicking here.
Ben Quiggle [email protected]