OTTAWA, April 14, 2016 – Representatives from the Recreation Vehicle Dealers Association (RVDA) of Canada and the Canadian Camping and RV Council (CCRVC) are on Parliament Hill today to congratulate the Liberal government on key measures outlined in the recent Federal Budget, addressing needs for the RV industry such as greater investments in national parks and the tourism sector. However, the need for increased investments in tourism policies which support the RV industry as part of a comprehensive Canadian Tourism Framework and the need for critical infrastructure upgrades are both essential components in allowing the RV and camping industries to continue to thrive and grow.
RVing in Canada has a considerable economic impact; the manufacturing, purchasing, servicing and use of recreation vehicles contributes billions – both directly and indirectly – to the Canadian economy each year. In fact, in 2011, the total economic activity associated with the Canadian recreation vehicle industry reached $14.5 billion. There are over 4,231 campgrounds across Canada, each offering a unique experience for Canadians and international visitors.
Destination Canada advertising and messaging should include particular reference to RV and Camping opportunities to those target markets where “RV rentals are being offered in Canada. Promotion should focus on new ways to discover Canada,” said RVDA Chairman Sam Parks. The RVing industry contributes billions to the Canadian economy, and advertising in targeted markets in crucial if we want Canadians to travel within Canada instead of going to the United‐States. With the generous 2016 Budget contribution of $50 million over two years to Destination Canada, for marketing initiatives in the United States and China, there is a significant opportunity to expand on RV‐based marketing initiatives.
The Federal Budget proposes the expansion of our national parks, along with marine conservation areas, by providing up to $142.3 million over five years, starting in 2016–17. This is an opportunity for the government to commit dedicated funding towards required RV infrastructure in our national park system, which is critical requirement for the industry to thrive. As campground services continue to rise in demand, critical infrastructure needs, such as sizing requirements to accommodate larger RVs and access to appropriate electrical outlets and waste disposal facilities, remain unfunded. Together, the RV and campground industries play an important role in the health of Canada’s tourism sector and make a significant contribution to Canada’s economy. The need to develop policies that support all travel and tourism, and recognize RVing as a prosperous tourism activity are essential to the RV industry.
The Recreation Vehicle Dealers Association of Canada is a national, volunteer federation of provincial and regional RVDA associations and their members, who have united to form a professional trade association for all businesses involved in the recreation vehicle industry.
The Canadian Camping and RV Council is a Canada-wide industry association that represents approximately 1500 campgrounds as well as RV manufacturers and retailers. Its mission is to support Canada’s camping and RV industries, foster projects to enhance the camping experience for Canadians and international visitors and work with federal decision makers to ensure a thriving Canadian tourism sector.
For more information, please contact:
Ashley Rensler , Cell: 647.967.9324, Office: 613.233.8906, [email protected]