GoRVing Canada Generates Buzz for the RV and Camping Industry

As a national association in the RVing industry, we directly benefit from the hard work of the GoRVing Canada coalition. Each year, GoRVing Canada rolls out new and innovative marketing campaigns that highlight local industry partners – campgrounds, dealerships, and manufacturers – and promote the RV lifestyle.

GoRVing Canada’s campaign, “Bring Back Wildhood,” has proved to be a unique approach that plays off the consumer’s sense of nostalgia. It takes us back to a time when adventure was always just around the corner –

“We stare at our phones instead of the stars and make appointments instead of memories. But it wasn’t always that way.” 

It encourages consumers to regain their youthful sense of wanderlust and reconnect with the great outdoors.

The “Bring Back Wildhood” campaign in 2018 will focus on seasonal camping at many of our CCRVC member campgrounds through a 60-second online video, a six-second video clip for online bumper ads, a four-minute lifestyle video, and a 30-second TV commercial. All of this content will be shared on CCRVC social accounts as well, using the hashtag #BringBackWildhood.

Go RVing Canada recently announced the evolution of “Bring Back Wildhood,” which will launch March 1^st.